“We generate anywhere from seven to 13 leads per campaign. “We have seen that it is working,” says Robinson. Elyse Robinson, Digital Marketing Coordinator, says InMail has proven to be more targeted and measurable in terms of success than standard social media ads. The university began using InMail in summer 2018. Mount Mercy University in Cedar Rapids, Iowa, considers InMail to be a step beyond standard social media advertising. While sponsored InMail campaigns can cost more than Facebook Messenger ads, InMail has been shown to effectively reach higher education prospects in a relevant way with measurable results.

Through a strategic alternative to email marketing, LinkedIn InMail allows marketers to craft meaningful, personalized messages and deliver the content directly to the inboxes of targeted audience members. LinkedIn has transformed to a more flexible and user-friendly platform that prioritizes the needs of both advertisers and users. Others implemented paid marketing rules that made it tough for higher education organizations to connect with relevant audiences in a meaningful way. Some social platforms switched to pay-to-play algorithms, effectively decreasing organic activity.

In recent years, several digital marketing platforms took interesting turns.

Linkedin in mail campaign